Check this out...

http://www.trendhunter.com/trends/mcdonalds-fresh-salad

Permalink Reply by Penelope on June 15, 2008 at 4:01pm: But what does it mean? It's cute, but???? In some places the sign would be ravaged by hungry people.; ▶ Reply to This

Permalink Reply by Barbara Ann on June 15, 2008 at 4:30pm: Here's the description from the website: This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards.

The garden billboard was erected a few months ago with green lettuce planted to form the words “fresh salads.” The creative team worked closely with a horticulturist/landscape architect to have the lettuce start with 1½-inch spouts and grow into lush leaves over time. Watch the garden billboard grow in the above video.

It's just interesting to see what can be done...; ▶ Reply to This

Permalink Reply by Penelope on June 15, 2008 at 4:41pm: Yeah, but what's being accomplished? Make Mcdonald's executives richer because the billboard is alive? How much water is wasted keeping it going? Should food be advertising itself?

Read Gloria Steinem's SEX, LIES AND ADVERTISING (an article available on the Internet) , and two books: Jerry Mander's FOUR ARGUMENTS FOR THE ELIMINATION OF TELEVISION and Neil Postman's AMUSING OURSELVES TO DEATH.; ▶ Reply to This

Permalink Reply by Plumtreed on June 15, 2008 at 6:31pm: Is it all that serious? It sounds like a bit of fun to me.

As long as they wash the lettuce before they serve it up!; ▶ Reply to This

Permalink Reply by Penelope on June 15, 2008 at 6:50pm: are they really going to serve the lettuce from the billboard? think of all the street pollution. i think it's for show only not to eat. . .; ▶ Reply to This

Permalink Reply by Kristin W. on June 15, 2008 at 8:10pm: What I find interesting is that yes, there are people in many parts of the world who would climb that billboard to get to the food available on it. But they (mcd's) won't have any problem with that here. No one needs the lettuce that badly. The places that really need the food don't have mcdonalds, so the lettuce ad is safe.; ▶ Reply to This

Permalink Reply by Plumtreed on June 16, 2008 at 8:05am: Just joking....they wouldn't would they?; ▶ Reply to This

Permalink Reply by Ian on June 16, 2008 at 1:03pm: It's McD's! They couldn't serve the lettuce, they'd get too many complaints that it wasn't lettuce at all, it was too fresh and crisp.; ▶ Reply to This

Permalink Reply by Kristin W. on June 16, 2008 at 1:42pm: Oh, they'd just have to pick it and let it sit in a cooler in little plastic bowls for a couple of weeks, then all would be as expected. Of course they'd have to add a couple "tomatoes" and something resembling a carrot shred :); ▶ Reply to This

Permalink Reply by Angus Macinnes on June 16, 2008 at 3:38pm: Cute video and all but someone could have used that lettuce for food instead of a marketing gimmic.; ▶ Reply to This