Kitchen Gardeners Tagline Challenge!
I've included some info below about the purpose of a tagline so that you have some background.
To remind you, our current tagline is: Promoting the "localest" food of all, globally.
Here are some other ones I came up with in no special order:
* Growing good food for all.
* Growing the global community of home-growers.
* Sustaining the planet...one garden at a time.
* Growing a better world...one garden at a time.
* Promoting global food security...one garden at a time.
* Sowing the seeds of a home-grown revolution.
Let's see what we can come up with!
Roger
Your Nonprofit's Name Alone Isn't Enough
You've got to explain in a few words what your nonprofit does, and why it's valuable. That's the job of the tagline.
Many organizations expect their names to broadcast what it is they do. Trouble is, it just doesn't happen that way very often. One reason why is that many nonprofit names sound alike. Another is that audiences frequently confuse the work of organizations focused on the same issues – think Human Rights Watch and Amnesty International.
Where Your Tagline Fits In
The tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement.
Remember that the tagline should be such a natural outgrowth of your organization's positioning statement (the one or two sentences you'd use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.
The bonus? Your tagline will help to align internal understanding of your organization's direction and goals.
But beware communicators. The absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.
Six Keys to a Powerful Tagline
* Examine other organizations' (especially your competitors') taglines to see what makes them work. Then apply that learning to the creation of your tagline.
* Your tagline must be simple, concise, clear, understandable and convey your marketing message.
* Make sure your tagline can be understood by a multi-cultural or international audience, if you have one. Cultural differences are critical here.
* Include words or phrases that connect with your logo, if possible. Example: Own a piece of the rock for Prudential Insurance, which has a rock logo.
* Use active verbs. As always, they'll engage your audiences.
* Hold your course. Once you create a tagline, stick with it. Don't change it just because you're tired of it. Some of the most well known taglines have been used for years.
Replies to This Discussion
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Permalink Reply by Phillip on -
Roger:
Are you looking for ideas?
I think what Kitchen Gardeners means to me may be different to someone else. That said this is how I feel about KGI.
"Gardening Support -- Learned Locally -- Shared Gobally"
I think that says what KGI has done and is. That may be a one man idea but it says it for me.
I have shared ideas with folks around the world, and across the states. It is an incredible feeling to share a prespective in a new or common way. You have to live it to know it.
Phillip Bogle
Tillamook County Oregon, USA
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Permalink Reply by Roger on
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Yes, Phillip, we're looking for proposals and this is a good one! Thanks for sharing.
Anyone else?
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Permalink Reply by John Walker on -
For gardeners...by gardeners
Get to know your neighbour... grow food
Support your local chiropracter...grow bush beans
(Ok last one is tongue in cheek)
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Here's another variation:
Sustaining people and the planet...one garden at a time.
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Permalink Reply by Strumelia on
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I have another suggestion, if you don't mind....I'm a graphic artist and I just want to say that the logo and banner text and font on top is to me harsh and unattractive. (no offense intended!)
Here is another NING group about worm composting:
http://vermicomposters.ning.com/
look how nice and natural and soothing the visual style is there....everything from the light airy font to all the colors selected, to the great worm photo closeup used as a background for the banner title. It doesn't really need a logo at all, the whole look is integrated, assuring, confident, and easy on the eyes. You could use a closeup photo of seedlings pushing through the earth as a backdrop to your site title/name, as opposed to the globe with the spade and spoon logo, which to me looks a bit dated and clip-art like. Here is just one idea for photo background- you'd need a long shape more horizontally of course, but you get the idea, something like that would look nice with say a tan or sienna colored lettering across it for a title:
seedling photo
'Trebuchet' is a very nice light and airy font that stands out well without looking hard and clunky.
Here's another visual example of natural and soothing colors and light airy fonts that work nicely together- my personal blog:
http://strumelia.blogspot.com/
Just some design ideas to think about, hope you don't mind.... :)
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Permalink Reply by Letti on -
how about "sustaining each other and the plannet............one garden at a time" for the same reasons as stated by Carol
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Permalink Reply by Maggie on -
Carol, I really like "sustaining each other and the Planet... one garden at a time".
I have found veggie gardeners to be really friendly, caring and sharing and eager to help each other.
So I like the concept of "each other" rather than "people".
But thanks Roger for this great site and forum, I love it.
Have a great day everyone.
Actually the trowel, globe and spoon symbols say heaps, maybe you should have fingers and chopsticks somewhere!
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Don't mind at all...tickled pink in fact to have feedback. We're moving to a simpler, new logo as part of this process. We won't be able to please everyone, but I hope you'll find it to be an improvement. One of our challenges is identifying what's global, universal about kitchen gardening and expressing that in crisp, clean design.
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Permalink Reply by Maggie on
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I like the white background, it is easy to read and photos and veggie colors show up really well.
I think the site is motivating and relaxed with the blue border.
Maybe you could have a collage of veggies somewhere.
Well enough rambling, I had best get out in the garden!
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Permalink Reply by Phillip on
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I was a graphic designer -- advertising CEO, for 25 years. I agree with the others except the concept does have to be sensitive to the members that do not have English as their primary language.
I understand the other suggestion about the logo and the tie in of the different thoughts like saving the planet. However not every culture interprets or understands our idiom or marketplace banter. We hear via televised media comments and thought processes that we understand, but are not conveyed easily in another language or culture. I am of the opinion that the tag line should be as few words as possible, easily translated, and meaning the same thing as close as possible to all people. As hard as it might be for some of us to accept, the idea of saving the planet is not a popular idea to all people. Some experts -- including professors -- flatly reject global warming and some of the ideas about saving the earth are viewed as an American corporate ploy to control other nations. I share this not to start an argument but to illustrate, what we might see as important or acceptable is not always on target, in the rest of the world.
"Family Food Growing -- Practiced Local -- Shared Global" This, as I had stated before this is what KGI means to me. If you were to poll the membership there might arise a totally different set of concepts.
You might be better off sticking with internationally recognized icons for a logo. Then again I might be missing the total picture of KGI?
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Permalink Reply by John Walker on
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seems like changing to this style could open a whole can of worms.....
sorry, couldn't help myself (working with excel and DNA sequences does that to you)
pax
John
PS It is a good site.
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Permalink Reply by Penelope on -
I guess words like "localest" "bug" me. I like real words spelled properly -- some form of "sustaining each other and the planet one garden at a time" sounds good to me. especially the "one garden at a time" part, and like Maggie "each other" is nice. "sustaining" might carry some of the political concerns others have expressed, but considering that home gardening itself is subversive by its very nature, i don't see how or why we should worry about being all inclusive. let's just be what we are, a diverse bunch of gardeners who care about personal and global health and joy. and with that said, how about something with "joyful" in it?
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